Social media reaches everyone, we all know that. Companies are beginning to understand that social media influences everyone. According to John Jantsch, “It’s becoming clear that social media is no longer marketing’s new thing; it’s marketing in the world we live in today.” People of all ages, races, genders, and economic levels have their own voice.
The quicker companies realize the immense influence of social media, the faster they will grow. Due to the abundance of social media, the "human factor" is now more apparent than ever. Everyone, regardless of income level, has a voice. In the past, only the voice of the wealthy was heard. Stories about the poor were only told by the wealthy. Social media enables everyone a voice regardless of income level. This is unprecedented.
The human factor can no longer be ignored and we will be a better generation because of it. PR practitioners that incorporate social media into their strategy will reach more people in a more personal way.