A few weeks back we had a pet adoption day at our Subaru store, Love a Pet at Busam Subaru. We invited 4 local animal rescues to attend and bring their adoptable cats and dogs. I also reserved a pet name tag engraving to have at the event.
To promote the event I used traditional strategies like pitching to local media and bloggers, making a Facebook event, and so on. ~ But I wanted to do something a little more innovative ~ In comes the hashtag.
The first thing I did was claim a hashtag, #LoveaPet. Claiming a hashtag is fairly simple and doesn't take a lot of time. To claim a hashtag check out What's the Hashtag ~ You can also claim it on What's the Trend. Claiming a hashtag is beneficial on several levels.
- Gives you an opportunity to give a quick "elevator pitch" about the event
- Allows you to add other links and relevant pages ~ i.e. press release, Facebook event page, relevant blog posts, etc...
- SEO (link building)
After the responses I selected one and made a short video ~
In addition to the short video, I made tags for followers who interacted. I took a picture of each tag and tweeted the pictures at them with #loveapet. I also incorporated the hashtag on the actual tag ~ (I later mailed the tags)
I was glad to provide the tags, but didn't expect much beyond a RT or a thank you ~ I was wrong!
The video was made for Kelly Rodamer ~ It turns out she has a dog blog and did a post on the event!
After I mailed Dino's tag to Amy Storer-Scalia she took a picture of it and tweeted it using #loveapet.
There is one problem with using a hashtag for an event ~ How do you use the hashtag when the event is over? I have a few suggestions ~
- The Love a Pet Event was the kickoff the Pet Adoption Month at the dealership. We are donating $100 for each Subaru sold in the month of November. I use the #loveapet when tweeting about our donation totals. It's a great way to showcase social good using the hashtag.
- Before the event I visited each animal rescue and featured the organization in a blog post. I use #loveapet when tweeting about those posts.
- I follow local and national animal agencies. I RT and interact with them and add #loveapet whenever relevant.
Until next time, whether it's B2B or B2C it's all Business to Person