Consumers want brands/companies to communicate with them individually.
Whether you are a marketer, communicator, PR pro, CEO, CFO, or anything here there or in between get ready for REAL conversations. The barrier is gone, and it is up to us to professional communicators to facilitate that communication.
I'm obviously not inventing the wheel, or saying anything too groundbreaking, but I do think it's important to remind ourselves ~ Real, specialized and targeted communication is what it's all about.
Until next time, whether is B2B or B2C, it's all Business to Person