I attended the Cincinnati PRSA's annual Media Day today, and in a word ~ AWESOME! Great speakers and thoughtful planning, combined with passionate professionals made for an amazing day of learning.
Instead of writing an entire recap of the event I'd like to use this post to share a few of my favorite quotes from the breakout sessions and panel discussions. The two breakout sessions I attended were "YouTwitFace" and "Build.Promote.Measure."
"Transparency is essential when participating in social media"
~ Chris Bergman
It really frustrates me when people don't get the importance of transparency. It's essential to develop and strengthen quality relationships.
On explaining how to use social media to clients ~ "Where are your people? Go and find them there ~ research before jumping in"
~ Heather Whaling
Important to remember this and help your clients understand this. "Listening #1, Engaging #2" needs to be THE MANTRA for the "social media professional"
"I love how precise your communication has to be with twitter"
~ Chris Bergman
This is one of my favorite parts about Twitter. Thanks to Twitter, I have become a more effective communicator ~ Most of the time you have to get rid of the garnish, and give people the meat
"We encourage employees to be clear, transparent, and honest"
~ Laura Merritt
Once again, love hearing importance of concise, transparent communication ~ With so much clutter out there, it's becoming mandatory
When considering social media channels ~ "Don't think broadcast channels, think engagement channels" ~ "Go deep, not broad"
~ Kevin Dugan
This last quote sums a lot of my feelings on social media ~ Engage (along with Listen) are the two most important words in my vocabulary when it comes to social media
These are some quick hits. Awesome quotes, from industry leaders get me excited about the profession I'm passionate about! I hope they get you fired up as well! If you were at Media Day, and attended the other sessions I'd love to hear some of your favorite quotes!
Thanks again to all the organizers ~ Special shout out to Ashley Walters and Lauren Doyle
This event, and speakers really emphasize, "whether is B2B or B2C, it's all Business to Consumer"