Friday, October 22, 2010

Brand U

I was recently given the opportunity to give my first presentation as a communications professional. I spoke to an Electronic PR class at Northern Kentucky University (my alma mater) on the importance of self-branding.

As social media plays an ever-increasing role in the importance of PR, students HAVE to learn to use these tools effectively. I wanted to share a few easy to remember points about Twitter and LinkedIn. These are 2 social networking sites where every PR professional should have an active presence.

Twitter (I'm @Andrew_ShipPR)

  • Make sure your profile explains exactly why you're on Twitter ~ "A PR student in _________ looking to develop relationships with PR pros that will help me learn and develop as a communicator"
  • Put your LinkedIn web address or personal blog into the "web" section of the profile
  • DO NOT protect your tweets ~ That doesn't exactly scream transparency...
  • Interact with industry leader's ~ Check out one of my previous posts that goes more in-depth: "Building Relationships with PR Pros through Twitter"


  • Pick a vanity URL ~ Ex.
  • Have a professional picture
  • When inviting people to connect, personalize the message ~ It takes less than a minute, it will set you apart, and it will open up communication
  • Make sure you fill your profile out to 100% completion ~ Remember the more robust your profile the higher likelihood your profile will come up in search results.

Feel free to check out all the presentation slides ~

The most important thing to remember, above all else, is to be yourself. Nothing can replace The Human Factor.

Do you have any additional suggestions? I would love to hear them ~

Until next time, whether its B2B or B2C, it's all Business to Person


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