HAPPY for #HAPPO

Thank you for visiting my personal blog/website during #HAPPO.

Why you should hire me:

• I have multiple internship experiences that have prepared me to take the next step in my career.

• I have practical experience writing fresh content in various forms (press releases, articles, blog postings), managing client relations, working with upper-level management, and most forms of social media forms.

• I value the importance of being a student. In the Public Relations field it is vital to always be willing and eager to learn.

I hope you enjoy reading my cover letter below and I encourage you to visit my various links:

LinkedIn Profile

Resume

Writing Sample: Press Release #1

Writing Sample: Press Release #2

Writing Sample: Press Release #3

Writing Sample: Questionnaire Copy

Blog Post #1: What is Public Media?

Blog Post #2: The Human Factor

Blog Post #3: Building Relationships with PR Pro's Through Twitter

Blog Post #4: Information is Addicting

Life is a never-ending, always entertaining journey. While I strongly agree with this, my own journey has given me many interesting experiences. Some good, some bad, however, all have been valuable. The path I have taken in life, both personal and professional, has equipped me with the tools and focus on innovation to become a valued member of your company.

I have always had a self-motivated passion to serve others. This quality was instilled in me from the very beginning through the efforts of my parents. As early as I can remember, I was a member of the “Shipp Puppeteers.” My family would visit lower income areas in the Greater Cincinnati area and put on puppet shows for children and senior citizens. We commonly visited community centers and nursing homes where my father had established relationships with community leaders and business owners. I was able to see how important relationship building was to the success of providing people with happiness. The value of relationship building has always been an important part of my life and has helped me in my professional career.

The true success of any public relations campaign is contingent upon the quality of relationships one builds. At the heart of a business-to-business relationship or business-to-consumer relationship, is the business-to-person relationship. In our day of extreme media, public relations practitioners are able to reach more people on a personal level. Sending messages with quality content to people, not consumers, is the most important aspect of public relations. This is done through the utilization of multiple touch points. Traditional resources, aided by social media tools, are essential to carrying out your mission, value, and goals. Having these touch points are good, but optimizing these outlets is what incurs dramatic change. My experience with the social media specialists at Purple Trout and public relations professionals at PB&J have given me the tools to affect change.

Thanks again for visiting my #HAPPO page,

Andrew D. Shipp

I'm #HAPPO I Chose PR

Entering my second year of college I was your classic “not sure what I want to do in life” college student. I knew I was ready for something, but I needed to be nudged in the right direction. I was lucky enough to be at Northern Kentucky University at the time a new college was starting: The College of Informatics. I wasn’t sure what "Informatics" had to offer, but I did have the foresight to understand that there would probably be some interesting opportunities with a new college at a growing university.

I sat down with an assistant dean to discuss what this new college had to offer. As we went over majors, and talked about my interests, she brought up PR. She explained that you see PR everyday, but probably don't even know it. We discussed relationship building, delivering clear messages, crisis communication and other aspects of the field that NKU would emphasize to prepare me to be a public relations practitioner. After that, I was hooked!

My absolute favorite part about PR (what really makes me #HAPPO) is building relationships. This has never been more apparent than during the past 8 days. #HAPPO is a reason for all PR practitioners to give themselves an emphatic pat on the back! You would be hard pressed to find another profession that could start a Facebook group and in 8 days grow that group to 827 people! More than the number, #HAPPO participants interact and engage with one another. I personally posted on the Facebook group’s wall and was given a response within the hour. To everyone out there in the #HAPPO community ---Thank you, Thank you, Thank you! I am blown away by how awesome it is to see PR practitioners digging in and helping one another.

I am so #HAPPO I chose PR!